Latest Episodes
From a Hometown Bar to $1 Billion in Car Sales with One Simple Focus: Tim Bergstrom, President of Bergstrom Automotive
Tim Bergstrom refers to himself now as the Chief Cheerleader for Bergstrom Automotive, a company co-founded by his father, as he focuses on finding and leading the right people. He started in the company by washing cars at the age of 12 and has dipped his toes into every job in this business since. Bergstrom...
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V2E3: Heather Schimmers, Ascension Wisconsin
Giving Nurses a Voice: Heather Schimmers What is something you wish every nurse could know no matter the organization? “If there has ever been a time for you to step up to be innovative and thought leaders, now is the time. Make a difference, make a change, be a part of the solution.” – Heather Schimmers...
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V2E2: Mile of Music Special Episode
We’re live on The Sponge Show with TWO of Mile of Music featured guests – Daniel from The Vegabonds and Coleman with Rare Creatures. We hear their thoughts of our hidden musical gem of Wisconsin, Mile of Music, and why they describe it as the place to go for as of yet undiscovered bands and...
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V2E1 – Becoming a Hollywood Producer: Greg Cebulski
How I Became a Producer for Discovery Channel and National Geographic The story of Supervising Producer, Greg Cebulski, and his start in the LA show business of film production by running to get the break food and coffee to now on the set for the Discovery Channel and National Geographic. Volume 2 || Episode 1...
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V1E10: Trina Doxtator, Catalpa Health
The Sponge Show has reached its 10th episode, and with it, an exceptional guest, Trina Doxtator of Catalpa Health! We’re so excited to share this episode of The Sponge Show with you, where Trina talks about the life-saving work that Catalpa does, being a mother, and how Pop! came to be!
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V1E9: DeDe Heid, Heid Music
The Sponge Show exists to learn about thought leaders and business entrepreneurs here in Appleton! We’re proud to present this episode of The Sponge Show, with DeDe Heid from Heid Music! 🎶 DeDe shares with us the ins and outs of Heid Music, her favorite department of Heid Music, and all about Heid Music’s community involvement!
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Show Host - Brad Cebulski
President/Owner, BConnected, LLC
The title of “The Sponge” harkens back to when Brad first started his first company, BConnected, LLC. Seeing himself as the youngest guy in the room, he often carried a sponge in his car to remind himself to sit back and soak in insight and knowledge from those around him. Now, he passes that mission on with this show.

Episode Production - Annika León
Account Leader, BConnected, LLC
The previous episode of The Sponge Show was produced by Annika León, Account Leader at BConnected, LLC. This included audio, video, and set production, as well as editing and publishing the episode.