Annika Leon

From a Hometown Bar to $1 Billion in Car Sales with One Simple Focus: Tim Bergstrom, President of Bergstrom Automotive

V2E4: Tim Bergstrom, COO and President of Bergstrom Automotive

Tim Bergstrom refers to himself now as the Chief Cheerleader for Bergstrom Automotive, a company co-founded by his father, as he focuses on finding and leading the right people.  He started in the company by washing cars at the age of 12 and has dipped his toes into every job in this business since.

Bergstrom Automotive didn’t get its start in the car business.  They took a few ventures before propelling the success they are known for today.  Yet in that bar that had as much atmosphere as any true hometown bar does, they built the foundation of what they are continuing so passionately today by getting to know one thing: the people.

Hospitality was infused into the Bergstrom culture because it taught our business, “if the guest keeps coming back and wants to come back to choose us. We’ll be fine.”  Tim has never heard his father sway from that belief and states, “it’s the value creation that we offer.”

Tim held on to this idea by simply loving people.  “I like cars, I like driving cars and finding the right car for people, but my love is for people.”  With 1600 teammates within Bergstrom today, over $1 billion in sales in 30 different dealer operations….  We can’t help but agree.

As the future holds much promise, adaptation is one of the key things Bergstrom is focusing on and they have the internet to thank.  Putting a focus on the car buying process and the way customers are wanting to purchase a car is where their heads are at.

Tim is passionate about most things, but above all is the people and his community.  With Bergstrom’s involvement within our local community, they stand by their confidence that, “If you give where you get, it’ll be good for all.”

Learn more from Tim Bergstrom and the future look at Bergstrom by watching the full episode here.

V2E3: Heather Schimmers, Ascension Wisconsin

Giving Nurses a Voice: Heather Schimmers

What is something you wish every nurse could know no matter the organization?

“If there has ever been a time for you to step up to be innovative and thought leaders, now is the time.  Make a difference, make a change, be a part of the solution.” – Heather Schimmers

Introducing Heather Schimmers, Chief Nursing Officer for Ascension Wisconsin, to the Sponge Show.  Heather and Brad sat down to discuss their love of red wine, the changes happening in healthcare today, and why it’s now or never to be innovative and to step up to be a part of the solution in any organization, healthcare especially.

Did you know that during an average healthcare journey, over 60% of the time you’re spending is with a Registered Nurse?

As Chief Nursing Officer for Ascension, Heather takes on quite the role for the state of Wisconsin.

She is making it her responsibility to make sure all nurses have a voice and that they use it.  By helping nurses understand and acclimate to the changing environment by voices their concerns, their perspective, or what they’re going through – she’s offering them an ear to listen.  

“It only takes a couple of minutes to let someone be heard.”

She is on a mission to help nurses get back to their roots of why they started this career in the first place.  Why did they choose this journey? She hopes to dig back into why they do what they do in order to find the joy in their practice amidst the changes happening in the healthcare industry today.

“I’m excited about the way our industry is changing.  Telehealth is becoming more prevalent, and our organization is bringing more options to the table that is in a forward-thinking way.  We, at Ascension, put huge importance on keeping people well at the forefront. We are making a shift in keeping people well instead of only treating them if they are sick.”

Heather finds awe in what nurses do and patience, care, and time they take every day in order for their patients to feel appreciated and valued.  And that is something she hopes herself to provide back to the nurses.

“My job is easy – I get to stand up and say I’m here for you.  It’s really those people in the front line that are doing the amazing work.

V2E2: Mile of Music Special Episode

We’re live on The Sponge Show with TWO of Mile of Music featured guests – Daniel from The Vegabonds and Coleman with Rare Creatures. We hear their thoughts of our hidden musical gem of Wisconsin, Mile of Music, and why they describe it as the place to go for as of yet undiscovered bands and the ones they can’t get enough of.

“The first time I came here we’ve never come to Wisconsin period – it reminds me of the south, just nice people. Even the first year we were here, the crowds were great and people knew the songs – this is my kinda place.” -Daniel, The Vegabonds

“I’ve Shazam’d more here purely based on liking what I’m hearing coming out of the speakers than anywhere else and it’s all people that are currently here.” -Coleman, Rare Creatures

We’re so proud to call this place home. Tune in on all podcasting platforms now!

V2E1 – Becoming a Hollywood Producer: Greg Cebulski

How I Became a Producer for Discovery Channel and National Geographic

The story of Supervising Producer, Greg Cebulski, and his start in the LA show business of film production by running to get the break food and coffee to now on the set for the Discovery Channel and National Geographic. 

Volume 2 || Episode 1 of The Sponge Show podcast is here!

“The one thing I learned out of film school is that no one’s going to pay you to direct a movie. So if you’re going to do something for yourself, you’re going to have to hustle at it.”

Learn from a familiar name, a Cebulski relative, Greg, as he describes his most terrifying times on set, how he’s learned to trust the place you are at and why there is “nothing wrong with building on the shoulders of giants”.

Available now on all podcast platforms!

V1E10: Trina Doxtator, Catalpa Health

The Sponge Show has reached its 10th episode, and with it, an exceptional guest, Trina Doxtator of Catalpa Health! We’re so excited to share this episode of The Sponge Show with you, where Trina talks about the life-saving work that Catalpa does, being a mother, and how Pop! came to be!

V1E9: DeDe Heid, Heid Music

The Sponge Show exists to learn about thought leaders and business entrepreneurs here in Appleton! We’re proud to present this episode of The Sponge Show, with DeDe Heid from Heid Music🎶

DeDe shares with us the ins and outs of Heid Music, her favorite department of Heid Music, and all about Heid Music’s community involvement!

V1E8: John Adams, The Draw

The Sponge Show is all about learning about absorbing insight from entrepreneurs, thought leaders, and community advocates, which is why The Sponge Show is so pleased to have John Adams of The Draw on the show with us today!

On this episode of The Sponge Show, we talk about how John created The Draw, which combines workspaces and offices of digital and fine artists, has a modern art gallery, and a place to collaborate. We hope you enjoyed this show as much as we enjoyed recording it!

Want a video experience instead of audio? Check out YouTube and Facebook!

V1E7: Hannah Maurer, Twitch Partner

Have you ever thought about just how expansive the online gaming community is? Did you know that people can build a large online following and even earn an income from streaming video games online at Twitch Partner and BConnected team member Hannah Maurer joins us on this episode of The Sponge Show to share with us how she became a Twitch partner and built a following online by streaming herself playing video games.

In our seventh episode of the Sponge Show, Hannah Maurer and I sit down to talk about the following things:

  • Creating a space for female gamers in the online gaming industry
  • The dangers of playing video games too much
  • How online gaming can create real-life friendships
  • How to make money and even a career off of video game streaming

Want a video experience instead of audio? Check out YouTube and Facebook!