Breaking the Scent Barrier: How Tied Fragrances is Disrupting an Overpriced Industry
In this episode of The Sponge Show, host Brad Cebulski sits down with Brady Van De Hey, founder of Tied Fragrances, to unpack how a regular guy with an engineering background challenged the over-sexualized and overpriced norms of the fragrance industry. Sparked by a frustration with the absurdity of celebrity cologne ads, Brady launched his own scent brand—initially dubbed “QuickSpritz”—with a mission to create high-quality, down-to-earth fragrances at a fraction of the cost. From studying top-selling scents and collaborating with fragrance houses to pitching scent prototypes at family gatherings, Brady takes listeners through his scrappy and resourceful journey of bringing […]