The Sponge Show

In this inspiring episode of The Sponge Show, host Brad Cebulski sits down with Dustin Mack, the newly appointed Executive Director of the History Museum at the Castle in Appleton, Wisconsin. Dustin shares how his deep passion for history grew from a personal journey of understanding the present through the lens of the past, and how that passion now fuels his mission to make history more accessible, immersive, and relevant to the community. From the bold vision behind the museum’s cutting-edge “You Are Here” exhibit to the importance of telling both proud and painful stories from our shared past, this […]

In this episode of The Sponge Show, host Brad Cebulski sits down with Brady Van De Hey, founder of Tied Fragrances, to unpack how a regular guy with an engineering background challenged the over-sexualized and overpriced norms of the fragrance industry. Sparked by a frustration with the absurdity of celebrity cologne ads, Brady launched his own scent brand—initially dubbed “QuickSpritz”—with a mission to create high-quality, down-to-earth fragrances at a fraction of the cost. From studying top-selling scents and collaborating with fragrance houses to pitching scent prototypes at family gatherings, Brady takes listeners through his scrappy and resourceful journey of bringing […]

The episode with Marv Wall from the Mulva Cultural Center on The Sponge Show explores the story behind this cultural gem in De Pere, Wisconsin. Marv shares the inspiration for the center, which was a gift from Jim and Miriam Mulva, who wanted to give back to their community. The conversation delves into the center’s unique architecture and its vision to provide diverse cultural experiences, from large rotating exhibits to educational programming and community gatherings. The Mulvas’ dedication to enriching De Pere through this innovative space is a central theme. Listeners gain insights into the current and upcoming exhibits, including […]