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The Sponge Show


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Channel your inner sponge and soak up experiences and insights from community leaders!

 

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Breaking the Scent Barrier: How Tied Fragrances is Disrupting an Overpriced Industry

Brad Cebulski April 24, 2025

In this episode of The Sponge Show, host Brad Cebulski sits down with Brady Van De Hey, founder of Tied Fragrances, to unpack how a regular guy with an engineering background challenged the over-sexualized and overpriced norms of the fragrance industry. Sparked by a frustration with the absurdity of celebrity cologne ads, Brady launched his own scent brand—initially dubbed “QuickSpritz”—with a mission to create high-quality, down-to-earth fragrances at a fraction of the cost. From studying top-selling scents and collaborating with fragrance houses to pitching scent prototypes at family gatherings, Brady takes listeners through his scrappy and resourceful journey of bringing […]

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A Cultural Gem in De Pere: Exploring the Mulva Cultural Center with Marv Wall

Brad Cebulski January 13, 2025

The episode with Marv Wall from the Mulva Cultural Center on The Sponge Show explores the story behind this cultural gem in De Pere, Wisconsin. Marv shares the inspiration for the center, which was a gift from Jim and Miriam Mulva, who wanted to give back to their community. The conversation delves into the center’s unique architecture and its vision to provide diverse cultural experiences, from large rotating exhibits to educational programming and community gatherings. The Mulvas’ dedication to enriching De Pere through this innovative space is a central theme. Listeners gain insights into the current and upcoming exhibits, including […]

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From Opera in New York to Indoor Farming – Alex Tyink from Fork Farms

Brad Cebulski June 13, 2024

Brad Cebulski, the host of The Sponge Show, interviews Alex Tyink, the CEO of Fork Farms, an indoor agriculture technology company. They discuss the origin story of Fork Farms and how growing their own food made them feel better physically and mentally. They talk about the impact of food on our health and the need for fresh, affordable, and high-quality food. They also discuss Fork Farms’ market fit, focusing on serving the K-12 education sector and their plans to expand into other verticals. They emphasize the importance of testing, learning, and adapting in entrepreneurship and the need to keep the […]

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