In this episode of The Sponge Show, host Brad Cebulski sits down with Brady Van De Hey, founder of Tied Fragrances, to unpack how a regular guy with an engineering background challenged the over-sexualized and overpriced norms of the fragrance industry. Sparked by a frustration with the absurdity of celebrity cologne ads, Brady launched his own scent brand—initially dubbed “QuickSpritz”—with a mission to create high-quality, down-to-earth fragrances at a fraction of the cost. From studying top-selling scents and collaborating with fragrance houses to pitching scent prototypes at family gatherings, Brady takes listeners through his scrappy and resourceful journey of bringing a brand to life.
What began as a spoof evolved into a heartfelt brand rooted in memory and meaning. Brady and Brad discuss how Tied Fragrances leaned into the wedding industry, tapping into the emotional resonance of scent during life’s most cherished moments. They explore how the brand personalizes each bottle, the business lessons learned while scaling, and the importance of connecting with consumers in a market dominated by luxury façades. This is a refreshingly honest conversation about building a brand with purpose, personalization, and a touch of rebellion.
Brad started his own social media management firm over 13 years ago and aims to bring community leaders to the people. The ups and downs of growing a business have lead to many learnings, and The Sponge Show is your exclusive resource for this.
The episode with Marv Wall from the Mulva Cultural Center on The Sponge Show explores the story behind this cultural gem in De Pere, Wisconsin. Marv shares the inspiration for […]
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